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On November 20th, Google released a new feature called SearchWiki. This tool is meant to allow users to customize their search engine results pages (SERPs) by adding, removing, and rearranging the listings. Keep in mind that you are manipulating your personal search results, not the results of every Google user. With SearchWiki, you can:
-Move a listing up and down in your personal search results. Using the arrow icons, you can make a listing #1 or move it to the bottom of your results page. If you vote a site up, it will automatically become first in your list so it make take some finagling to get your results to appear exactly the way you want them to. Same goes for any results you vote down.
-Remove a listing from your personal search results. Don't like a particular site? You can delete it from your results page with a click of the "X" button. From that point on, that site will not appear in your results pages.
-Add a listing to your personal search results. Like a site but don't see it in your results pages? You can add a URL to your results using the "Add a Site" functionality. Then you can move it up or down in your results pages.
-Comment on the listings in your results pages. You can leave a public comment on the sites that appear in your results pages and they will be visible to all SearchWiki users. You can let the world know if a site was useful to you or not by simply leaving a comment.
For the full 411 on Google SearchWiki, read this article from Search Engine Land.
Also, watch the video below for a demonstration of Google SearchWiki:
So what does this mean for your real estate blog? Well, a feature in SearchWiki is the ability to review the notes pages for a particular keyword. These pages are meant to allow you to view the comments made on sites that rank for a particular keyword in an effort to let you know what pages are useful and what pages are not. In the future, SearchWiki notes pages may become popular among search engine users. At this point you can vote for and comment on your site's listing using SearchWiki. When you do this, you will increase your site's chances of being seen at the top of the SearchWiki notes pages. Depending on the impact of SearchWiki, we may see the votes and comments become a part of how Google ranks sites overall and it may affect your sites placement in the search engines for your keywords. So it may be a good idea to go ahead and comment on your site for all of your keywords to get your site noticed on SearchWiki now rather than later.
See what others have to say about Google SearchWiki:
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Link Popularity: What It Is & How to Get It Tuesday, November 4, 2008 2:00 PM - 2:30 PM EST
Learn about Link Popularity-its definition, purpose, and importance to your site. Google thinks it's important and so should you! You will also find out how to gain link popularity fast and for free. Join me for this 30 minute webinar. Register by emailing webinars@develementllc.com. Posting to Your Blog: Optimization Is Everything Thursday, November 6, 2008 2:00 PM - 2:30 PM EST
You may already be blogging but do you know how to really make your posts work for you? Attend this webinar to learn some smooth moves in making the most of a post. There are key elements each post should have for optimal results. If you don't know what they are then register for this 30 minute webinar by emailing webinars@develementllc.com. For Client's Only: Blog Training Friday, November 7, 2008 2:00 PM - 3:00 PM EST
If you have a Dev Element blog and would like a refresher course on our blogging platform, this is the webinar for you! We will walk through the entire system step by step and answer any questions you may have about the system. Register to attend by emailing webinars@develementllc.com.
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Method #2 - Submitting Your Blog Posts to Article Submission Sites Another easy way to build links to your site is by submitting your blog posts to article submission sites. Article submission sites are a great opportunity to promote your best blog posts. As an author, you submit your posts along with an author information box which contains information about you and a link to your site. These sites take your article and publish it on their site for use by webmasters and bloggers as content on their sites. When other people use your article on their site, they are required to publish it with your author information box completely intact. That translates to a backlink from every site that uses your article in addition to the backlink you get from the article submission site itself. One good article could garner you a multitude of backlinks! Here is an example of an article that has been submitted to GoArticles.com:
As you can see, the publisher guidelines are very visible at the top to remind those who would like to use this article that they must include the author's information when it is published on their site. Also note the "About the Author" area (this is the author information box) and how it contains a link to the author's site. Every time this article is published on someone's site, James Kobzeff gets a backlink to his site, www.proapod.com. He even gets one from here too since I just published his article. When you submit your articles to these sites, you want to be sure that they are added to the category that is most closely aligned with your keywords. Virtually all article submission sites have a real estate category and that is where you will want to add your articles. This will ensure that the right publishers find your article and that you get the best quality link possible from the article submission site itself. It is also important to change your article a bit before submitting it to these sites. You don't want to give these sites the same exact article you have published on your own site. I recommend that you change the article so that it is about 35% different from the post on your site. You may also want to tone down the use of your keywords so that your article appeals to a broader audience and is published by more sites. Try rewriting your article using your farm area as an example so as to keep some of your keywords without overwhelming the article with them. Lastly, vary the anchor text you use for the link to your site within the author information box. Don't just use "www.yoursite.com "-use your keywords and site title in various combinations to get the best backlink possible. Using your variations of your keywords as your anchor text increases your link's value in the eyes of Google and the other search engines. Here are 10 article submission sites to get you started:
As you do research into other article submission sites, you may come across services that claim to allow you to submit your article automatically to multiple sites in one click. Like I have mentioned in previous posts, do not pay for services such as these. If they do not offer their services for free, it is most likely a scam. Remember, the more articles you submit, the more backlinks you will get so try to do this on a regular basis. To start, try submitting one rewritten blog post to the directories listed above each week. Use this backlinking method as a part of a complete link building strategy and you will be on your way to search engine success!
Related Posts: Backlinks: The Key To Search Engine Success Basic Backlinking Methods That Get Results: Blog & RSS Feed Directory Submissions SEO 101: Choosing Your Keywords
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For those of you who are unfamiliar with our webinars, they are online seminars that offer the opportunity to get in-depth training on Blogging, Search Engine Optimization, and Internet Marketing. They are designed to give you the tools you need to make your site a success regardless of whether you have a Dev Element Blog or not. Participating in a webinar is quick and easy! To register, simply send an email to webinars@develementllc.com. You will be sent the instructions on how to join a webinar as well as the password for the webinar you would like to attend.
Tuesday, September 30, 2008 2:00pm-3:00pm EST The What, Why, & Where on Link Building Get an overview of what link building is, why your site needs it, and where you can get links. Link building, also known as backlinking, is a major factor in your site's success in the search engines so be sure to attend! Email webinars@develementllc.com to register!
Wednesday, October 1, 2008 2:00pm-3:00pm EST Your Blogging Platform - A Dev Element System Refresher Course For Client's Only! If you have questions about the Dev Element blogging platform, this is the webinar to attend. We will cover all aspects of the back office including how to set up your categories, how to write a post, and how to include pictures and video on your site. Email webinars@develementllc.com to register!
Thursday, October 2, 2008 2:00pm-3:00pm EST Using The Real Estate Expert Network This webinar is for everyone who is interested in our new social network for realtors. We will show you how to use this site to promote yourself and your business. You will learn how to add posts, set up your profile, and contribute to the site. Email webinars@develementllc.com to register!
 Posted on September 29, 2008 16:04:21 by Nicole.James - View Profile Posted in Online Training Seminars, Information
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Once you have decided what keywords you will be targeting, the next step is to use them throughout your site. Using your keywords correctly is vital to ranking for them in the search engines. Now that you know why you need your keywords on your site, let's talk about how and where you should use your keywords on your site. #1 - Your Domain Name To Google and the rest of the search engines, domain names are important elements of websites. The search engines take into consideration the age of your domain name and the length of time for which it is registered. Secondarily, they register whether or not a domain name contains the site's keywords. Not having your keywords in your domain name doesn't severely harm your site's ranking potential by any means but having them in there will give your site additional value. Aim to incorporate your keywords into your domain name in a way that reads naturally. A good example is our client Marc Blasi's real estate blog, www.palmbeachrealestateandloans.com. The primary keywords for his site are "Palm Beach Real Estate" and "Palm Beach Loans". As you can see, he has created a domain name that is not only keyword-rich, but memorable and useful for marketing. Resource: Video from SEOBook on Domain Names and Search Engine Marketing #2 - Your Content Having keywords in your content is how you will attain good keyword density. This is needed on your site to rank for your chosen terms. Your goal is to weave your keywords into your site's content in a way that reads well and does not come off to the search engines as keyword spamming. Follow these three rules to achieve your goal:
Resource: SEM Bootcamp: How Search Engines See Keywords Next week, I will cover using your keywords in other areas of your site for additional SEO value. Check out The Real Estate Expert Network often for more helpful SEO and blogging tips!
Related Posts: SEO 101: Choosing Your Keywords The Buzz on Blogs and Why Your Real Estate Business Needs One
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