Once you have decided what keywords you will be targeting,
the next step is to use them throughout your site. Using your keywords
correctly is vital to ranking for them in the search engines. Now that you know
why you need your keywords on your site, let's talk about how and where you
should use your keywords on your site.
#1 - Your Domain Name
To Google and the rest of the search engines, domain names
are important elements of websites. The search engines take into consideration
the age of your domain name and the length of time for which it is registered.
Secondarily, they register whether or not a domain name contains the site's
keywords. Not having your keywords in your domain name doesn't severely harm
your site's ranking potential by any means but having them in there will give
your site additional value. Aim to incorporate your keywords into your domain
name in a way that reads naturally. A good example is our client Marc Blasi's
real estate blog, www.palmbeachrealestateandloans.com.
The primary keywords for his site are "Palm Beach Real Estate" and "Palm Beach
Loans". As you can see, he has created a domain name that is not only
keyword-rich, but memorable and useful for marketing.
Resource: Video
from SEOBook on Domain Names and Search Engine Marketing
#2 - Your Content
Having keywords in your content is how you will attain good
keyword density. This is needed on your site to rank for your chosen terms. Your
goal is to weave your keywords into your site's content in a way that reads
well and does not come off to the search engines as keyword spamming. Follow
these three rules to achieve your goal:
-
Use your keywords in all of your post titles.
-
Use your keywords a minimum of three times
within each post.
-
Be clever and come up with ways to use keywords
in your content without them sticking out like a sore thumb. Example: Say the
keyword you are targeting is "Coconut Creek Homes". Use a title like "The
Ultimate Guide to Buying Homes in Coconut Creek". Bear in mind that the search
engines are smart enough to pick up your keywords even if they are slightly out
of order.
Resource: SEM
Bootcamp: How Search Engines See Keywords
Next week, I will cover using your keywords in other areas
of your site for additional SEO value. Check out The Real Estate Expert Network
often for more helpful SEO and blogging tips!
Related Posts:
SEO
101: Choosing Your Keywords
The
Buzz on Blogs and Why Your Real Estate Business Needs One
