Blogging is no longer just the pastime of teenage girls
looking to broadcast their daily drama for public consumption. Nowadays, blogs
are created by people of all ages for a number of reasons. For some, blogging
is a platform from which they can express their opinions and interests to the
world. Others start a blog with the
hopes of it becoming a source of income through advertisements and the like. For
businesses, blogs are a new way to connect with people in order to market products
and services.
Consider the following statistics:
-
57
million Americans read blogs
-
12
million American adults maintain their own blog
-
Over
120,000 new blogs are created daily
-
89%
of companies feel blogs will be more important than ever within the next 5
years
-
22 of the
100 most popular sites in the world are blogs
Regardless of the motivation to create a blog, it is clear
that blogs are on the verge of taking over the web as we know it. Unlike static
websites, good blogs constantly updated provide valuable information to their audiences
on a regular basis. Blogs have the ability to elicit conversations between post
author and reader, creating lasting relationships along the way. For this
reason, many well-known corporations like Wal-Mart,
Coca-Cola, and GM now have blogs. They understand the
value of relating to their audience on a more personal level-your visitors will
become your readers, your readers will become your leads, and those leads will turn
into sales for your company. This holds especially true for real estate
professionals. Through a blog, you can become a trusted and respected source of
information on real estate in your farm area. By providing valuable insight
into the business of real estate, your readers will come to see you as knowledgeable
and experienced which will then cause them to choose you over your competition
when it comes time for them to buy or sell their home. You will also gain notoriety
with your colleagues which can turn into a source of income through referrals. This
makes blogging a powerful tool in building your personal brand and real estate
business.
You don't just want to appeal to people-you want to appeal
to the search engines as well. Here are some interesting facts concerning the
usage of search engines like Yahoo!, Google, and MSN in the U.S.:
-
75% of Americans use search engines on a regular
basis
-
56% of Americans use search engines daily
-
40% of searches are for local businesses and
services
-
54% of Americans use the internet instead of the
phone book to find local services
Do you want to be found when people in your area are looking
for real estate? Any sane business person would want to get a piece of the
internet action. Good placement in the search engines is how you are going to
obtain traffic to your site. Blogs are very attractive to the search engines because
of the constant addition of content that occurs on a blog. Every time you add
new information to your blog, the search engines are alerted that you have
added something new and they come and visit your site. The more content you
add, the more your site gets visited and if you are creating quality content,
you will see your blog move to the top of the search engines faster than a
website ever possibly could. Adding new content to your blog consistently takes
dedication and time but attaining high placement in the search engines will
unlock earning potential beyond your imagination.
If you want to create an online presence that will create
visibility and leads for your business, a blog is the way to go. Websites are
becoming a thing of the past so don't wait another day to start a blog for your
real estate business. Check out our Real Estate Blog Builder for an
easy, quick, and affordable solution for your real estate blog needs.
